3.1. Placing and fulfilling an orderPlacing, paying for and fulfilling an order, communicating with the customer, arranging delivery and refunds, and handling order-related matters.
Data: contact details, order, delivery and payment data, correspondence and oth er information required to fulfil the order.
Legal basis: Article 6(1)(b) GDPR — entering into and performing a contract; Article 6(1)(c) GDPR — compliance with legal obligations where retention or processing is required by law.
3.2. Enquiries before a contract is concludedResponding to an enquiry about a possible order or service, preparing a quotation or commercial offer, clarifying details, agreeing terms and taking other steps requested by the customer before an order is placed.
Data: contact details, information about the event or requested service, correspondence and other data provided for preparation of the offer.
Legal basis: Article 6(1)(b) GDPR — taking steps at the request of the data subject before entering into a contract.
If a communication is not related to a prospective order or contract, for example a general business question, a proposal for cooperation or other communication, processing may be based on Verona Decor’s legitimate interest in responding to enquiries and conducting business communications (Article 6(1)(f) GDPR).
3.3. Customer database and interaction historyMaintaining the CRM, keeping a record of interaction history, providing service on repeat contact, restoring the context of previous orders, organising internal customer work and protecting Verona Decor’s rights in the event of disputes.
Data: contact details, order and project history, correspondence, date of last interaction, customer status and related working records.
Legal basis: Article 6(1)(f) GDPR — Verona Decor’s legitimate interests in organising customer service, managing customer relationships, retaining business history and protecting its rights. When relying on this basis, Verona Decor takes into account the customer’s rights and reasonable expectations.
3.4. Important dates and marketing offersA wedding date, birthday, anniversary or other occasion may be retained as part of the history of a particular order where it is objectively connected with the service provided. Such dates may be used for future reminders and marketing offers only to the extent that is clear to the person from the wording of the consent they provided.
If you voluntarily agree to receive special offers, Verona Decor may use your name, phone number, email address, interaction history and important dates and occasions you have provided in order to send, by email and/or WhatsApp, special bouquet offers for holidays such as 8 March, 14 February, Mother’s Day and others, as well as timely offers related to important dates you have provided, such as a birthday or anniversary.
The legal basis for this processing is your consent (Article 6(1)(a) GDPR). Consent is requested separately through an unticked checkbox, is voluntary, is not a condition for placing an order or receiving services, and may be withdrawn at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Each marketing message provides a simple and free way to opt out of further messages, for example by replying "STOP" in WhatsApp or using the "Unsubscribe" link in an email. After an opt-out, Verona Decor stops using the relevant data for direct marketing. Minimal information about the opt-out may be retained to prevent unwanted marketing from being sent again.
3.5. Personalised couple pagesNames, photographs and text provided for a personalised couple page are used to create, publish and technically maintain that page. Where publication requires the processing of personal data, Verona Decor obtains the relevant consent or relies on another applicable legal basis and informs the persons concerned.
3.6. Website operation and securityTechnical data necessary for the correct and secure operation of the website, prevention of abuse, correction of errors and availability of website functions may be processed on the basis of Verona Decor’s legitimate interests (Article 6(1)(f) GDPR) and, where strictly necessary technologies store information on the user’s device, without separate consent in cases permitted by law.
3.7. Website analyticsOptional analytics cookies and similar technologies are used only after the user has given consent. More information is provided in the section "
Use of cookies and similar technologies".